At the end of 2024, the UX team saw an opportunity to assess the current state of Tiffany & Co.’s homepage performance and conduct a comprehensive evaluative review. Through a series of usability tests, we explored how we might refine and innovate the homepage design—whether by enhancing its elegance or experimenting with bold concepts—to solidify Tiffany & Co.'s position as a leader in the luxury market.
Project Brief: Homepage Optimization
Test Objectives & Learnings
Building on these findings, we conducted a series of moderated and unmoderated usability tests to gain deeper insights into both commercial and brand-driven shopping experiences. Our key learning objectives for these tests included:
Understand user needs and frustrations when visiting the homepage
Discover type of content users expect to see and its design architecture
Follow the user journey once they land on the homepage
Understand user needs and frustrations when visiting the homepage
Discover type of content users expect to see and its design architecture
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Follow the user journey once the have landed on the homepage
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